Innovate. Influence. Win.
At Dawn Campaigns is building tomorrow's campaigns. From politics to public affairs, we are pioneering strategies that keep pace with new media and internet culture.
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The Problem Opportunity
Fewer than 3 in 10 Americans trust newspapers, TV, and radio to report the news fairly – an all-time low.
For younger Americans (18-29), 93% say they at least sometimes get news from a smartphone, computer, or tablet.
We cannot cede online spaces to the far right.
The online platforms where young people – especially young men – spend a disproportionate amount of their time are at the leading edge of internet culture. They are also spaces that progressive and moderate voices have under-utilized, allowing the Right to dominate.
That must change – and At Dawn Campaigns is leading the way.
Our Work
Digital Communities
Join or build a virtual community with like-minded people using the best available tools.
New and Emerging Media
Deliver your message in the online spaces driving today's conversations.
Content Strategy
Develop content that's relevant to your audience and their preferred platforms.
Influencer Engagement
Establish relationships with leading content creators and streamers – and their audiences.
Livestream Production and Fundraising
Create authentic content that will both pass the "cringe test" and be clipped and shared.
Online-to-offline Grassroots Actions
Organize online and convert "likes" and comments into meaningful actions IRL.
Strategic Communications
Apply what's still relevant from traditional media strategies and adapt it for today's internet.
Public Affairs Campaigns
Build comprehensive strategies that blend time-tested campaign tactics with the latest trends.
Case Studies
Streamer Accelerator
Launched a first-of-its-kind Streamer Accelerator for small- to mid-sized, values-aligned live video content creators ("streamers") to grow their audiences and cultural relevance.
Yes on 50 Livestream Fundraiser
Partnered with CA Gov. Newsom and his team to produce 'Yes on 50 LIVE,' a livestream event on National Voter Registration Day to support Proposition 50. Brought together elected leaders and top media influencers to fight back against the GOP's unprecedented redistricting power grab.
$750K raised in 3 hours👁️ 3M+ views in first day🗳️ National Voter Registration Day
Protecting Voting Rights
Mobilized thousands of people to protect voting rights by utilizing online streamer and gamer content. In April, the U.S. Election Assistance Commission sought public comments on state adoption of Trump's EO requiring proof of citizenship to register to vote.
Less than 24 hours📈 Outperformed opponents 10:1🌐 Online-to-offline grassroots action
White Dudes for Harris
In a first-and-only-of-its-kind event, hosted multiple livestreams to mobilize support among white men for the historic nomination of Kamala Harris, the first woman of color nominee for president by a major party. The events raised millions of dollars, engaged hundreds of thousands of voters, attracted A-list talent, and generated widespread earned media coverage.
2024 Gaming Media Outreach
Served as the primary vehicle for gaming media outreach during the 2024 election, producing live content targeting young and primarily male voters by partnering with streaming influencers – including Pokimane, Valkyrae, Nmplol, LuluLovely, and HusKerrs.
Win the Fight LIVE
Produced a groundbreaking livestream event pairing popular media influencers with elected leaders including Gov. Gavin Newsom, Sen. Cory Booker, Rep. Max Frost, and former Rep. Adam Kinzinger. Successfully reached demographics political campaigns have struggled to reach.
Lina Khan + Gamers
Partnered with The Lemonade Stand podcast, hosted by gaming streamers Atrioc, DougDoug, and Aiden, to facilitate an interview with former FTC Chair Lina Khan. The top-performing episode introduced its mostly young and male audience to critical economic policy issues.
80% male audience🌱 89% 18-34 yo
Targeting Hard-to-Reach Voters
Partnered with campaign tech innovator Relentless to develop the Rally x Discord bot, which allows activists and organizations to map their online community. Without leaving Discord, users can match themselves and their friends to the voter file and share election information across the community.
Streamer Engagement at TwitchCon
Convened a group of live content creators to meet with CA Gov. Newsom at TwitchCon, a convention that caters to Twitch streamers and fan communities, for a discussion focused on issues that matter to content creators and their audiences.
Elected Official + 20 Streamers📊 Millions of combined followers💬 Dialogue at intersection of politics + internet cultureAbout At Dawn Campaigns
At Dawn Campaigns is building tomorrow's campaigns. From politics to public affairs, we are pioneering strategies that keep pace with new media and internet culture.
We build digital communities on emerging platforms, and when necessary, channel online energy into offline grassroots action. We lean into live content, because audiences crave the authenticity it demands – scripts be damned. We help our partners reach corners of the internet they didn't know existed, or at least don't visit. Because we live there.
Our team includes public affairs veterans, coalition builders, long-time political hacks, operatives at the cutting edge of digital media, strategic communicators, tech geeks, content creators, and our fair share of terminally online digital natives with expertise in cringe detection.
In the last election cycle, At Dawn Campaigns was the primary vehicle for gaming media outreach, targeting the young and mostly male voting demographic that is key to future electoral success. We also teamed up with content creators to produce livestream events that garnered tens of millions of views. Innovate, iterate, repeat.
Now, we are working with campaigns, candidates, causes, foundations, media companies, and content creators – and shaping what winning campaigns do next.
Choose Your Fighter
As Featured In
"The knowledge base of a million people on the internet is going to produce things faster and more true to what people want than the smartest Democrat in the world running a program."
— Erik Balsbaugh, Co-Founder
Rolling Stone, "How the Democrats Blew It" (January 11, 2025)
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We are eager to partner with others who are aligned with our values, open to new ways of doing things, and want to win.